Traveling to and attending a live sporting event is becoming tougher by the year. The compelling reasons for staying at home, which include technological advances in televisions and the savings accompanied by not going to the game have made the choice of purchasing tickets a tough one.
However, live sporting events remain an integral part of the American experience. It is impossible to replicate the look and feel of watching your favorite team in a rivalry match that comes down to the wire, with thousands of people who share your passion surrounding you in the stands.
Advances in technology have also allowed us to begin tracking trends surrounding the live sporting event experiences. Secondary ticketing operator StubHub (an eBay EBAY +0.00% company) has been keeping abreast of consumer behaviors before, during and after live events, as well as patterns of social media interaction throughout. It has released its findings in its first Year in Live Experiences report, which is broken down below.
Age and Frequency of Ticket Purchasers
The average ticket purchaser is 40 years old and attends 5 events a year. It makes sense, as a certain amount of discretionary income is required to purchase tickets, parking, concessions and perhaps apparel at the game. Even for individuals who set aside money for games, attending double digit sporting events in a year can come at a cost that is hard to justify.
Male vs. Female Purchasing
The buying of sports tickets are unsurprisingly dominated by males; however, the spread between sexes may be less dramatic than imagined. According to StubHub, 61% of sports ticket buyers are male while 39% are female.
Top Selling Teams Across all Major American Leagues
The San Francisco Giants take the top spot for ticket sales on StubHub. This may result from a combination of a variety of factors, including but not limited to a deep-pocketed fan base and the sheer amount of games played throughout the Major League Baseball season.
In fact, the Giants are followed by 3 other MLB teams as top sellers — the New York Yankees, Boston Red Sox and Los Angeles Dodgers, respectively. The Dallas Cowboys, St. Louis Cardinals, Chicago Cubs, New York Knicks, San Francisco Giants and Detroit Tigers wrap up the top 10 selling teams across all American professional sports leagues.
Big market teams sell big amounts of tickets, but baseball also has an ability to win a numbers game based on the amount of games played.
Top Selling Teams Per Event
College sports comes in strong when data is broken down on an event-by-event basis as opposed to looking at sales across an entire season. No team is hotter than the Duke Blue Devils.
The Blue Devils are followed by the Seattle Seahawks, New England Patriots, Chicago Bears and Denver Broncos before another college team makes its appearance. In fact, behind the Broncos are 3 college teams — the Notre Dame Fighting Irish, Texas A&M Aggies and Alabama Crimson Tide. The Dallas Cowboys and New York Giants wrap up this list.
Does Tweeting Influence Ticket Sales?
According to the StubHub report, 71% of U.S. millennials say live tweeting an event makes it more fun. Roughly 28 million tweets were sent during the 2015 Super Bowl.
Are these individuals who are likely to attend the game or mostly those who do not want to deal with technological issues in stadium and prefer the comfort of their couch as well as the access to the “third screen?” That is going to be a tough question to answer going into 2016.