Very little in this world can escape the power of the almighty dollar. And for all the International Olympic Committee carrying on about the "purity" and honour of this, the Games of the XXXI Olympiad, they are prepared to come down like a tonne of bricks on any business trying to make an extra buck off the Olympic spirit.
Any chance of my local pub selling a few more Olympic-sized clean-and-jerk chicken burgers have gone out the window.
A month ago, a blanket ban on unofficial Olympic sponsors using words like "2016", "challenge" or "Olympian" came into effect.
It's called Rule 40 and it restricts athletes and unofficial businesses from using "Olympic-related terms" on social media.
Athletes are forbidden from referencing their sponsors and sponsors are forbidden from referencing the athletes they've backed between July 27 and August 24.
Swimming Australia sent around a curt email, reminding social media and marketing managers about Rule 40.
In a bizarre sentence, the sponsorship director warns against wishing the Dolphins good luck and forbids any unofficial businesses from retweeting Swimming Australia's messages if they contain the names of Olympic swimmers.
In the same way I thought Melania Trump plagiarising Michelle Obama's speech was a satirical headline, I thought this was a hoax.
Bad luck if your KPI includes reaching a certain number of retweets for a social media campaign.
The list of forbidden words is comprehensive to say the least:
2016, Rio/Rio de Janeiro, gold, silver, bronze, medal, effort, performance, challenge, summer, games, sponsors, victory and every variant on "Olympian".
And! If you were going to try to inject a bit of culture into your social media presence, "Citius, Altius and Fortius" have been banned too.
Rule 40 was established "to preserve the unique nature of the Olympic Games by preventing over-commercialisation" and to protect Olympic sponsors, like Coca-Cola, McDonald's, Nike and Visa, who spend millions of dollars for exclusive marketing rights during the Olympics.
The International Olympic Committee has coined the term "ambush marketing" which disallows any direct or indirect attempt to associate your business with the Olympic Games.
Mt Hotham dared to congratulate their local downhill skier Greta Small after she performed well in the 2014 Winter Olympics.
In a fit of utter insubordination the ski resort tweeted: "Well done #gretasmall we are proud of you! What a race! #alpineskiing #GoAUS #Olympics #ASPIREtoGreatness."
If Mt Hotham had used a staff member's personal account, that would not have been a violation, but since they clearly attempted to cash in on and scam those hardworking folks at McDonald's, they were reprimanded and told to take the tweet down.
But of course there are some businesses circumnavigating Rule 40 and on Friday the Australian Olympic Committee lost its Federal Court case against Telstra over its "I go to Rio" marketing campaign.
Telstra released a series of TV commercials featuring a greatly improved (really) version of the Peter Allen hit "I go to Rio" and described Telstra as the "Official Technology Partner" of the Seven Network.
The judge dismissed the AOC's application and directed it to pay Telstra's legal costs, so perhaps this will be the start of the eradication of Rule 40.
That poor #Olympian.
No matter how much #effort went into preparing for #Rio, the real #challenge is how to thank their actual #sponsors who cannot openly #celebrate their #performance or #victory should they win #gold, #silver or #bronze.